In today’s marketplace, every business is an online business. Visiting physical store locations to compare features or prices are becoming a thing of the past. Statistics show that 93% of Canadians search online before buying a service or product locally. The reality is that without an effective presence online, your business will be left behind in a rapidly changing digital landscape. But here lies the biggest opportunity. Your website is your storefront in every pocket and every home. The most important marketing initiative for your business is a website that reaches your target market on-demand, 24 hours a day. A simple website may have been enough to bring in customers 10 years ago, but today a great website backed by a solid online marketing strategy is essential to compete in any market, big or small.
de Villiers Van Zyl is the director of Marketing at Bravenet Marketing, a division of Bravenet Web Services, Inc., a leading full service online marketing agency, providing website design, online marketing services and hosting for millions of users worldwide. Bravenet Marketing empowers their clients with the custom online marketing strategies and tools now a requirement for every business. As a Vancouver Island owned and operated business their goal is to assist local businesses adapt to a digital economy and be exceptional online in order to increase profits and reach.
NOTE: This workshop is part of the Artist Toolkit. Purchase all 3 workshops in this toolkit for $45
14+ | $20